Beyond any doubt the most powerful marketing tool at your disposal in the travel industry is email - acknowledged by many as the 'killer' application in marketing. Yet our research has shown that so many travel businesses FAIL to use it effectively and profitably. To truly access the power of email marketing (and profit from it) you need to know the secrets in plain English. This webinar will show you precisely this and much more!

During this webinar, learn:

• Why Email Marketing is the most cost effective medium to drive bookings.
• Australian Spam compliancy and your reputation.
• Email marketing mistakes to avoid.
• Converting a subscriber into a customer.
• Database growth strategies.
• Dozens of ideas on what to say and what NOT to say.
• What day/time is the best to send your email campaign.
• Frequency – picking the right regularity
  How often do Australians check email?
• Opening your email – get your readers to trust you.
• Pictures – are they necessary?
• Prime real estate in email marketing.
• Subject line do’s and don’ts.
• Subscribe page – what and how much to ask for.
• And so much more.

Date				Time
20 June 2012				10.30am - 12pm AEST (Sydney Time)

About your Presenter

					Your webinar presenter is Adrian Caruso, Australia and New Zealand's most sought-after travel business improvement specialist, business coach. Adrian's first hand knowledge of travel agents and the day to day challenges travel consultants face is vast, dating back to his father's travel agency back in the 1960s. A former highly successful travel agency chain owner and operator for more than 15 years, Adrian has since coached and trained more than 150 travel agency owners and managers around Australia, New Zealand and Asia, and thousands of travel consultants over the last 9 years. Adrian knows what it takes to be the 'best in the industry' and is frequently a judge for various travel industry awards including the prestigious Travel Weekly Australia Travel Awards. Adrian's charismatic and unique presenting style, and his 'real-life travel agency' examples from the 'best travel agencies in the world' are guaranteed to inspire, motivate you and get you the results you want fast.

NOTE: A webinar is a web-based seminar, which you listen to on your computer. It is a seminar, but on the web. You will need speakers or a headset to listen to the presentation.

Please note: Cancellations - All sales are final. Should you be unable to attend, a substitute participant is always welcome. No refunds will be given.

Read below what others said about our previous email marketing webinars:

The day was both incredibly valuable and enjoyable.
Fiona Corsie - eMarketing Administration - APT Group

Adrian has highlighted a number of points that will assist us with our emarketing in the future.
Jeff Diamond - Operations Manager - FBI Travel

Overall very informative. This seminar has provided a lot of great tips that I will be able to use to improve our emarketing. Very worthwhile. Thanks.
Sarah Robinson - Marketing Manager - Scandinavian Airlines.

Our webinars are proudly sponsored by:

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